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Beef Bash is Back!

Celebrating 40 Years of Samson

August 21, 2026   -   Columbus, NE

Beef Bash 2026 is a one-day event celebrating 40 years of Samson adding value to the beef industry. We’re bringing together producers, packers, and industry professionals for a day of networking, learning about news in the program cattle and value-added markets and meeting other producers enrolled in Samson programs. The event concludes with a reception and party, giving attendees time to talk over drinks, meet Samson staff, and celebrate the growth and achievements of our industry. Beef Bash is our way of thanking the people who make our work possible and helping our customers make connections that matter. 

Registration

 Full-Day event access or evening only options. The evening events are cocktail hour, supper, and our keynote speaker, Dr. Tom Field.

Samson Customers

Free Registration

Full Day and Evening Only events are free to all Samson customers!
  • Meet other producers enrolled in our programs
  • Network with speakers, other producers, and industry professionals.
  • Lunch, cocktail hour, supper, and reception included with registration.
  • Access to recorded programming.
  • Local accommodations available.
RSVP

Non-Customers

$125 (Full Day) $50 (Evening Only)

Learn about value-added programs and meet producers, end users, and the Samson team.

  •  Access all sessions and networking opportunities designed for producers, packers, and industry professionals. 
  • Lunch, cocktail hour, supper, and reception included with registration.
  • Access to recorded programming.
  • Local accommodations available.
Register Now

Beef Bash Agenda:

  • 9:00 am - 10:00 am: Registration
  • 10:30 am: Feeder Cattle Marketing Checkup with Tom Brink or Maximizing ROI in the Feedlot Panel
  • 12:00 pm: Lunch
  • 12:45 pm: Using Software in the Feedlot
  • 1:30 pm: Legislation Impacting Beef Producers panel
  • 3:00 pm: Understanding Demand panel with packer buyer, wholesaler, and export specialties
  • 5:00 pm: Cocktail Hour
  • 6:00 pm: Dinner
  • 6:45 pm: Succession Planning with Tom Field
  • 7:30: Close & Cocktails

  • Feedlot and Ranch-Specific Sessions

    Learn about feeder cattle marketing strategy and how to maximize margin in value-added programs.

  • Industry Panels

    Learn about current legislation impacting beef producers with our legislative panel, or find out what is driving demand for value-added programs from the packer panel.

  • Networking & Speakers

    Build connections with other producers enrolled in value-added programs and learn about positioning your business for the future with Dr. Tom Field.

Dr. Tom Field
Keynote Speaker, Dr. Tom Field, will discuss succession planning to help position your business for the future.
Tom Brink
Tom Brink will discuss feeder cattle marketing techniques for ranchers and backgrounders.
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Beef Bash 2026 is brought to you by Redbook!

Beef Bash from the Past

Check out photos from previous Samson Beef Bashes! Previously, this was a two-day event and producers have enjoyed packer panels, plant tours, a day at the races in Columbus, and a cattle handling demonstration by Temple Grandin. Always, guests enjoyed food, drinks, and good times with friends both new and old.