As summer sale season approaches, cattle producers across the country are getting ready to bring their best to video auctions and live, special sales across the country. Whether you’re a seasoned hand selling reputation cattle or just starting out, one thing is clear: in today’s market, verified cattle continue to rise to the top.
At Samson, we’ve spent 20 years helping ranchers earn more through third-party verification. From NHTC and Verified Natural to Angus Plus and more, these programs don’t just offer peace of mind—they open doors to better marketing, more bidders, and in many cases, premiums.
But there’s another reason to consider enrolling your cattle this year: harvest schedules are changing.
As packing plants adjust to shifting market conditions, program cattle are often given first priority for harvest slots. That means feeders are more likely to pursue verified calves—because they know those cattle are more likely to get harvested on time. If your cattle are enrolled in a verified program, they’re not only easier to market—they’re more valuable to the people buying them.
At Samson, we make the verification process simple and straightforward. Whether you’ve enrolled in the past or are brand-new to the idea, our team is here to walk you through the process, help you meet program requirements, and ensure your documentation is in order well before your sale date.
If you’re thinking about verifying your cattle, now’s the time. Don’t wait until the auction deadline is breathing down your neck—reach out early, and we’ll help you get it done right.
Because in today’s market, verified cattle aren’t just a nice-to-have—they’re a smart move.