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Process Verified Program

SMART+ Programs

Expand your marketing opportunities by enrolling in a Process Verified Program such as NHTC or Samson Verified Natural.
Stewardship Matters: Animal Respect & Traceability: Explore the SMART+ Suite and add value to your operation today.
Program cattle made simple with Samson. Learn more.
Beef is sustainable, let's prove it.

Founded by a cattle feeder with cattlemen in mind.

Creating a bridge to value-added markets for cattle producers.

Scott Mueller founded Samson in 1986 to serve producers by building innovative and sustainable agricultural systems. The Process Verified Program (PVP) certifies Source & Age, NHTC, Samson Verified Natural, and numerous other claims sought after by stakeholders in the beef industry. A culmination of Samson's original mission and US Roundtable for Sustainable Beef (USRSB) framework, Samson's SMART+ is Samson's proprietary program which serves as a platform to certify and recognize cattle producers who have achieved responsible cattle production.

We're passionate about customer service.

Samson has the most user-friendly enrollment and verification process in the industry.
"We made the switch to Samson from another verification program and it's been a good fit ever since. They really know what they're doing."
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Doug Beller, Beller Corporation
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Beller Corporation, long-time Samson PVP customers.

Leading Auction Markets and Feedlots trust our expertise.

Stay Updated

Take a look at recent happenings, market analysis, and program-related updates.

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We're available when you need us.

Read more about our team. Samson is proud to have a staff dedicated to adding value for you and your operation. We work hard to provide the most customer-friendly experience  possible.

Check out our documents library.
Visit our Documents page for resources available in both digital and printable formats—whichever works best for you!
Browse through program cattle for sale.
Scroll through the list of upcoming and current cattle for sale.
Learn about the details of on-site certification.
Learn what an on-site verification with Samson entails.
Try our simple tag lookup tool.

Quickly look up program compliant tags with our simple tag lookup tool. We will handle looking up tags and verifying compliance, but you're welcome to look for yourself!

Learn how verification can add value when it comes to sustainability.
Keep up with what's new in sustainability and how verification can help you!
Connect with interested buyers.
Scroll through our page of ISO's to connect with new interested buyers.

Introduce Yourself

Say hello and we'll contact you quickly to help with your verification needs.